Google Ads Search Certification Practice

Q: How many questions are in this practice set?

This practice set contains 80 questions with detailed explanations.

Q: What topics does this practice cover?

It covers the key topics and question types for Google Ads Search, including vocabulary, grammar, reading, and practical test skills.

Q: Are there explanations for every question?

Yes, every question includes a clear explanation so you can understand the correct answer and learn from mistakes.

Q: Can I save my progress and mistakes?

Your wrong answers, favorites, scores, and study streak are saved in your browser, so you can review them on the same device.

Q: What practice modes are available?

You can practice randomly, take a timed mock exam, filter by difficulty, type, and topic, search questions, and review wrong answers.

Question 1

What is the first step when creating a new Search campaign in Google Ads?

Select an answer Creating a conversion actionSelecting an ad extensionChoosing the campaign goal or objectiveSetting a Quality Score target

Question 2

Which campaign type is designed for text ads that appear on Google Search results pages?

Select an answer DisplaySearchAppVideo

Question 3

In a Search campaign, which item should be most tightly themed?

Select an answer Ad groupBilling profileAccount time zoneCampaign

Question 4

What does exact match allow?

Select an answer Every search on the accountQueries with synonyms onlyAny query containing the keywordOnly queries that closely match the keyword meaning

Question 5

Which match type is the broadest?

Select an answer BroadExactPhraseNegative

Question 6

What is a negative keyword used for?

Select an answer Increasing daily budgetPreventing ads from showing on irrelevant searchesImproving ad positionRaising Quality Score

Question 7

What does Quality Score estimate?

Select an answer Relevance of ads, keywords, and landing pageAccount spending limitDaily budget allocationNumber of conversions per day

Question 8

Which bidding strategy focuses on getting as many clicks as possible within budget?

Select an answer Target ROASTarget impression shareMaximize conversionsMaximize clicks

Question 9

What is an ad extension?

Select an answer Additional information that can improve an adA keyword match typeA third-party tracking toolA billing method

Question 10

Which assets are required for a responsive search ad?

Select an answer Location assetsHeadlines and descriptionsImage assetsSitelink extensions

Question 11

What is a conversion in Google Ads?

Select an answer A valuable action a user takes after an ad clickAny page viewA saved ad draftA click on a sitelink

Question 12

Where can you see the actual search queries that triggered your ads?

Select an answer Quality Score reportAuction insightsAd preview toolSearch terms report

Question 13

What does CTR measure?

Select an answer Impressions divided by spendClicks divided by budgetClicks divided by impressionsConversions divided by clicks

Question 14

What is an impression?

Select an answer One keyword additionOne ad view on a search results pageOne ad clickOne conversion

Question 15

Which report compares your performance with competitors?

Select an answer Auction insightsSearch termsChange historyBilling summary

Question 16

What should you do before increasing a bid for a low-performing keyword?

Select an answer Pause all campaignsIncrease all budgetsDelete the entire accountReview search terms and relevance

Question 17

Which setting controls where people see your ads by geography?

Select an answer Device targetingAd scheduleLocation targetingLanguage targeting

Question 18

What does ad position mean?

Select an answer The number of ad extensionsWhere the ad appears on the page relative to other adsThe campaign's quality labelThe account's billing rank

Question 19

Which tool helps estimate search volume for new keywords?

Select an answer Keyword PlannerAd previewConversion trackerAuction insights

Question 20

What is a campaign draft?

Select an answer A copy of an ad extensionA billing documentA negative keyword listA saved version of a campaign that can be tested as an experiment

Question 21

Responsive search ads allow Google to test different combinations of headlines and descriptions automatically.

Select an answer FalseTrue

Question 22

Quality Score is a fixed score that advertisers can buy with higher bids.

Select an answer TrueFalse

Question 23

Broad match guarantees that ads show only for the exact word order of the keyword.

Select an answer FalseTrue

Question 24

Which two practices improve account structure?

Select an answer Placing every keyword in one campaignUsing separate campaigns for distinct goals and budgetsCombining unrelated products in one ad groupGrouping keywords by theme in separate ad groups

Question 25

Which two metrics are useful for measuring search campaign performance?

Select an answer Number of ad draftsImpression shareAccount ageCTR

Question 26

Match each match type with its typical behavior.

exactphrasebroadnegative

Question 27

Match each report with its purpose.

search termsauction insightschange historybilling summary

Question 28

What does Target CPA optimize for?

Select an answer Cost per acquisition at a targetClicks at maximum volumeImpression share at a targetDaily budget efficiency only

Question 29

Which strategy is best for maximizing conversion value?

Select an answer Maximize clicksTarget impression shareManual CPCTarget ROAS

Question 30

What happens when a daily budget is exceeded on one day?

Select an answer All ads are disapprovedThe budget is permanently increasedGoogle may use overdelivery and adjust over the monthThe account is paused automatically

Question 31

Which component is NOT part of Quality Score?

Select an answer Ad relevanceBilling historyExpected click-through rateLanding page experience

Question 32

What does Ad Rank determine?

Select an answer Ad position and whether ads enter the auctionThe total monthly budgetThe account currencyThe number of ad extensions

Question 33

Which option can improve expected CTR?

Select an answer Increasing the account currencyReducing ad extensionsDeleting negative keywordsWriting ads that match keyword intent

Question 34

What is the minimum number of headlines required for a responsive search ad?

Select an answer At least 15Exactly 1At least 3At least 10

Question 35

Which asset helps users jump to specific pages on your website?

Select an answer Structured snippetSitelink extensionCallout extensionCall extension

Question 36

Where do conversion actions appear in Google Ads?

Select an answer Tools and settings, Measurement sectionAds, Extensions sectionBilling, Payments sectionCampaigns, Audiences section

Question 37

What is the last-click attribution model?

Select an answer Gives credit only to impressionsGives more credit to the first clickGives equal credit to all clicksGives all credit to the final click

Question 38

Which attribution model gives equal credit to every touchpoint?

Select an answer Time decayFirst clickLinearData-driven

Question 39

What is a conversion value?

Select an answer The number of ad clicksThe business value assigned to a conversionThe cost of a keywordThe daily budget amount

Question 40

What does impression share measure?

Select an answer How often ads show compared with eligible auctionsNumber of negative keywordsTotal monthly spendHow often users click ads

Question 41

If lost impression share is due to budget, what is the recommended action?

Select an answer Pause negative keywordsIncrease budget or reduce spendRemove conversion trackingLower Quality Score targets

Question 42

What is a callout extension?

Select an answer A phone number buttonA clickable page linkShort promotional text that appears with an adA customer review

Question 43

Which campaign type can use search themes?

Select an answer SearchPerformance MaxDisplayVideo

Question 44

What is the main advantage of Smart Bidding?

Select an answer Machine learning optimizes bids using many signalsIt sets all bids to the same valueIt removes the need for conversion trackingIt guarantees the top position

Question 45

Which setting limits ads to specific times?

Select an answer Language targetingAd scheduleDevice targetingLocation targeting

Question 46

What is the purpose of ad rotation settings?

Select an answer Changing the account currencyChoosing negative keyword listsControlling how ad variants are servedSetting the billing date

Question 47

What is a shared budget?

Select an answer A negative keyword listA budget used by multiple campaignsA keyword shared by ad groupsA billing profile

Question 48

Adding sitelinks can improve ad relevance and click-through rate.

Select an answer TrueFalse

Question 49

Exact match will never show an ad for a slightly different spelling.

Select an answer FalseTrue

Question 50

Conversion tracking must be set up before conversion-based Smart Bidding can work well.

Select an answer TrueFalse

Question 51

Which two factors directly affect Ad Rank?

Select an answer Account creation dateNumber of saved adsBid amountQuality Score

Question 52

Which two actions reduce wasted spend?

Select an answer Using broad match onlyAdding negative keywordsReviewing search termsPausing all conversions

Question 53

Match each bidding strategy with its focus.

maximize clicksmaximize conversionstarget ROAStarget impression share

Question 54

Match each ad extension with its function.

sitelinkcalloutcallstructured snippet

Question 55

What is a campaign experiment used for?

Select an answer Adding a new billing methodRemoving negative keywords permanentlyTesting changes against the original campaignChanging the account time zone

Question 56

What is the correct account structure from largest to smallest?

Select an answer Keyword, ad group, campaign, accountAccount, campaign, ad group, keyword or adCampaign, account, keyword, ad groupAd group, account, campaign, keyword

Question 57

Which report shows changes made by users in the account?

Select an answer Change historyAd previewAuction insightsSearch terms

Question 58

What is a final URL?

Select an answer The billing URLThe search results URLThe display URL textThe landing page users reach after clicking an ad

Question 59

What does the ad preview tool do?

Select an answer Edits billing detailsLaunches a new campaignShows how ads appear without serving real impressionsCreates conversion actions

Question 60

What is a Google Ads policy review?

Select an answer A review of account spendingA review of ads for compliance with advertising policiesA review of ad positionA review of conversion values

Question 61

What should you do when an ad is disapproved for policy reasons?

Select an answer Delete the entire accountPause conversion trackingFix the violation and request another reviewIncrease the bid

Question 62

What is an asset group in Performance Max?

Select an answer A billing accountA group of negative keywordsA search term listA set of assets and audience signals for a goal

Question 63

What is an optimization score recommendation?

Select an answer The currency of the accountThe account creation dateApplying suggested improvements in Google AdsThe number of ad extensions only

Question 64

What is a label used for in Google Ads?

Select an answer Setting bids automaticallyOrganizing campaigns, ad groups, and ads for reportingEditing landing pagesCreating negative keywords

Question 65

What does Target impression share focus on?

Select an answer Maximizing conversion valueIncreasing account ageShowing ads at a chosen page positionMinimizing cost per click

Question 66

Which type of conversion can be tracked without a website?

Select an answer Newsletter signupsPage viewsProduct purchasesPhone calls

Question 67

What does the Served status in a search campaign mean?

Select an answer Campaign is disapprovedCampaign has no budgetCampaign is eligible and serving adsCampaign is paused

Question 68

What is the best way to structure keywords for a new Search campaign?

Select an answer Add every keyword as a negativeGroup similar keywords by intent into small ad groupsPut hundreds of unrelated keywords in one ad groupUse one keyword per campaign

Question 69

What is the purpose of a remarketing audience in a Search campaign?

Select an answer Reaching users who previously interacted with your siteBlocking all new usersIncreasing the account currencySetting the daily budget

Question 70

Which match type should you use for a very specific commercial query you want to control?

Select an answer BroadPhrase with a misspellingNegative with a synonymExact

Question 71

What is the main risk of using only broad match without Smart Bidding?

Select an answer Quality Score increases automaticallyNegative keywords are ignoredIrrelevant searches can waste budgetAds always appear at the top

Question 72

What is a conversion action used for?

Select an answer Setting ad copyDefining the valuable action Google should optimize towardChoosing match typesScheduling campaigns

Question 73

What does lost impression share due to rank mean?

Select an answer Ads often lose auctions because of Ad RankThe account has no billingAds have no keywordsAds are paused by the advertiser

Question 74

Which tool automatically generates keyword ideas?

Select an answer Billing summaryAuction insightsAd previewKeyword Planner

Question 75

Landing page experience is part of Quality Score.

Select an answer FalseTrue

Question 76

Ad extensions always cost extra money per click.

Select an answer TrueFalse

Question 77

Which two are Smart Bidding strategies?

Select an answer Manual CPCTarget ROASTarget CPAEnhanced cost per click

Question 78

Which two elements are recommended for every responsive search ad?

Select an answer Multiple descriptionsMultiple headlinesA video fileAt least 10 images

Question 79

Match each metric with what it measures.

CTRconversion rateimpression shareROAS

Question 80

Match each campaign type with its typical use.

SearchDisplayVideoPerformance Max